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Social Media Marketing for the Contractor

Social Media Marketing for Contractors

Are you a carpenter, contractor, roofing company, or mason?  Then you’ll want to read this.  Social Media Marketing for Contractors is a How-To on setting up your Facebook marketing.

5 Ways to Get More Customers using Facebook

You know you do great work and your customers know you do great work, but how do you get that out to the masses?  How do you get more customers? You’re great at what you do, but not so good at marketing?  We can help!

Potential customers are doing a lot of research online these days. They like to see your finished work and they ask for referrals!  They’re not likely to just take the first contractor they find in the phone book.

That’s why it’s so important to put together a social media marketing plan to help you get the word out about yourself and show off your work.  To help you do that, we’ve put together our top five tips for getting more customers through social media.

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Personal Umbrella Insurance

Personal Umbrella Insurance

Personal Umbrella insurance is a way to keep you out of trouble in the case of an extreme situation. It goes above and beyond your current policies to provide you with additional liability protection. It’s often the only way of staying financially solvent even when expenses begin to mount in claims against you.

Unfortunately, many people who should have personal umbrella insurance don’t carry it because they don’t understand very much about it.

It’s not required by law, and it’s not often spoken about outside of certain circles. If you’re wondering why now is the right time for umbrella insurance in Massachusetts, it’s time to consider how this precaution can protect you and your family from a worst-case scenario.

Personal Umbrella Insurance Facts

Personal Umbrella insurance is meant to serve as a supplement to other kinds of insurance, such as rental, home, or auto. Standard insurance carries liability limits, and umbrella insurance can extend those limits in the case of a particularly nasty claim against you. It can also go toward indirect financial matters that may arise during a claim (or even after a claim has been settled.) For instance, a lawsuit against you after an auto collision may not only cost you legal fees; it may also result in having to pay the medical bills for a chronic injury. If your auto insurance policy only carries bodily injury limits of $250,000 per person and $500,000 per accident umbrella insurance takes care of any fees that surpass the $250,000/$500,00 limit.

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Frozen Pipes?

FROZEN PIPES– frozen water in pipes can cause pipes to burst due to the water pressure buildup behind the ice blockage.  Pipes that are located in areas more susceptible to freezing temperatures, such as attics, basements, and outside walls, are more likely to freeze and burst.  All pipes should be well insulated, and any damaged pipes should be replaced.  Other things you can do to prevent frozen pipes are:

  • Keep the house warm – interior temperatures should be set to at least 60 degrees.
  • Seal cracks in outside walls and foundations to prevent cold air penetration.
  • Wrap pipes that are more exposed to cold temperatures with heating tape or insulation.
  • Keep cabinet doors open during very cold weather to allow warm air to circulate around pipes.
  • Open water faucets to allow a slow trickle of water, which keeps the water flowing through the lines and prevents freezing.  Make sure the sink drains are open.
  • Know where the main water shut off valve is located, and maintain clear access to it so that the water can be shut off if freezing to pipes does occur.  Water should be shut off at once if pipes have frozen, and a plumber should be called immediately.  The more quickly you take action, the better chance you have to prevent your pipes from bursting and causing damage to your home.  Never try to thaw a pipe with a blowtorch or other open flame device yourself.
  • If you plan to leave your home for several days or longer, shut off the water and drain the pipes.  Alternatively, you can also install an emergency pressure release valve in your plumbing system.